Entering new markets

In this year, the ZETOR brand continues strengthening its positions in the world and expanding to markets where it has not been active before. Either directly, or via its affiliations, it enters the market in Israel, Jordan and the Philippines. The brand is flourishing also in the territory of Africa: Kenya and Zambia become ones of African countries where local farmers can do their jobs using tractors from Brno. Intensive negotiations are also in progress with the Russian Company KEMZ. They result in the delivery of ZETOR tractors components and their subsequent assembly in the partner plant. Another important milestone in the history of the brand. Apart from this, ZETOR does not refrain from extending its product portfolio in the segment from 40 to 70 hp. Two new model ranges are introduced: UTILIX and HORTUS, universal tractors used by customers for a wide variety of activities.